Clutched my pearls watching this video

I’m diving into the ethics of AI in Marketing at RMIT Online and it feels big. Not just academic big. More like pause-mid-course-and-stare-out-the-window big. Pour wine, eat more cheese and search my soul big.

The more I study, the more I am reminded on how AI has already been sitting with us for years and we barely think about. It’s in the routes we take, the content we choose and the products we buy.

Do we understand what’s shaping our decisions? And are we okay with the parts we don’t? I’m studying because AI is influencing how we teach, build, sell and communicate. We don’t get to sit this conversation out. We’re already participants.

I’m still learning, still reading and still trying to wrap my head around how ethics can become practice, not just a principle.

🔶 Being curious is part of contributing.

🔶 Paying attention is part of contributing.

🔶 Talking about it, even imperfectly is part of contributing.

If you’re a founder, a builder or a leader, I’d love to know what questions are you asking right now?

This is a great intro video if you are following along and more interested in the human side of tech.