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Hey! I am shifting. Are you?

Three ways I am shifting my plans and you may find the shifts helpful as well with your own planning. 

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We all love a viral spike on Linkedin but this chart is the one that matters to me most, 283,375 Impressions, up 16.4% year-over-year.

It’s proof that consistency wins. This line is a foundation built post-by-post, showing that the LinkedIn algorithm rewarded sustained effort.

But looking at this solid performance, simply doing more activity in 2026 won't yield significantly better results. Are we hitting the ceiling of the content treadmill?

pS

AI can generate content in seconds. It’s brilliant at patterns, speed and scale. I love the tech, but I know its limits.

AI can replicate a writing style. It cannot replicate a life. It can’t synthesise the gut-check moment that saved your business. It doesn’t know what it takes.  It can't feel the room - AJ, Founder, Jones & Sons.

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We believe in the power of love, compassion and kindness to bring us all together. We celebrate the incredible diversity of cultures, traditions and stories that make our world so meaningful. Let’s walk alongside each other with respect  and a shared commitment to creating a future filled with  understanding.

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