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Amanda Jones
Answers to AJ

Philosophy:

Cool head, warm heart.
Personal Values:

Curiosity | Creativity | Kindness | Fun

Most Experience:

Health Care | Aged Care | Professional Services | Financial Services | Education | Special Projects

Tasmania | Sydney | New York

Professional Development:

AI in Marketing, RMIT, Class of 2025

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The earner of this credential has a broad understanding of the potential of artificial intelligence applications in marketing. They know how to investigate technological solutions to business problems, and how to integrate AI applications into a marketing team’s processes to improve the efficiency and power of their campaigns. AI in Marketing has been developed in partnership with Adobe.

. . . we build marketing that feels human. We partner with the dreamers and the doers, the ones who want to stand out without losing themselves along the way.​

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We are practically passionate, always. Genuine enthusiasm, commercial thinking and a deep respect for the lived experiences that make your business what it is. AI is incredible and it’s part of our toolbox but your human experience is the real differentiator.

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What makes us different?

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We go human-to-human, side-by-side, making sure your marketing feels like you. Brave and intentional.​

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How we work

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We take what’s already brilliant about you and turn it into marketing that moves people.  You don’t need to know which path is right before we talk. That usually becomes clear. What matters more is that you value judgment and depth over noise.

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If that sounds like you, we’ll work well together.

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Ready to turn your brilliant idea into reality?

1

Short on time

Got a burning marketing question or need a fast creative reset? This option is ideal for focused brainstorming, strategic tune-ups or getting unstuck on social media. Short and surprisingly productive. We’ll make the most of our time together.  A smart, budget-friendly boost when you need progress now, not later.

2

Ambitious projects

Got big plans on the horizon?  Designed for campaigns or marketing projects running over three to six months, this package combines strategic direction with hands-on delivery. You get a partner to keep things moving, sharpen decisions and help you meet your goals. Ideal for ideas that deserve time and traction.

3

Ideas need translation

Sometimes the thinking is already there, it just isn’t landing or you don’t have the time to shape it properly. This isn’t content creation for content’s sake. It’s about translating your experience and point of view into words that sound like you and resonate. We do the thinking, research and writing. You review, publish and move on.

Great for business owners, founders and solo operators who don’t need a 40-page strategy. You need a clear head, a sharp perspective and someone to help you think out loud. Ideal if you’re stuck, second-guessing your marketing or want a confident nudge before you go and execute.

Great for leaders and teams with  ambition. You know where you want to go and you want an experienced marketing partner who can help you shape the plan, make smart calls along the way and stay accountable over time. Best for people who want momentum, not noise.

Great for experts, consultants and executives who have deep thinking but limited time or the patience to turn it into polished words. You know what you believe, you just don’t want to spend your evenings writing it. Ideal if you want your ideas to land with credibility and your own voice intact.

DYSLEXIC
SUPER POWER

Dyslexic thinkers often see what others miss. We spot patterns, make unexpected connections and approach ideas from fresh angles, giving creative projects an edge.

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We’re wired to imagine where an idea could go, not just where it is now.

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Like many dyslexic people, I’ve learned to navigate traditional systems differently. That’s built empathy, people skills and a real drive to help others succeed.

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We’re also resilient. Very.

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Finding workarounds isn’t a nice-to-have, it’s how we operate. And in a fast-changing world, that kind of thinking is invaluable.

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Oh, and complex strategies?

 

We’re pros at breaking them down into simple, human language. The kind people actually understand and can act on.

pS

AI can generate content in seconds. It’s brilliant at patterns, speed and scale. I love the tech, but I know its limits.

Generative AI can replicate a writing style. It cannot replicate a life. It can’t synthesise the gut-check moment that saved your business. It doesn’t know what it takes.  It can't feel the room - AJ, Founder, Jones & Sons.

BE PASSIONATE

WE ANSWER

We Thought You'd

Never Ask

AWARDS WE HAVE WON

ZERO

We believe in the power of love, compassion and kindness to bring us all together. We celebrate the incredible diversity of cultures, traditions and stories that make our world so meaningful. Let’s walk alongside each other with respect  and a shared commitment to creating a future filled with  understanding.

WE SOCIALISE

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©2024 by JONES & SONS GROUP ABN 53 744 842 416

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