But if you asked me on a deeper level

If you asked me about my business name Jones & Sons, I would say it makes me smile, because I don’t have children and the name feels playful to me.

But if you asked me on a deeper level, I would say it holds an occasional ache and even defiance! A little nod to the family I will never have. The timing and the unspoken rules of womanhood that got tangled.

Sometimes I have a moment when parents complain about their kids (which is possibly inherent to parenting?) and I think how lucky they are. 

It’s also my rebellion where I get to build legacy anyway. That I can mother ideas and create something that carries my name.

Anyhoo back to marketing: 

🧡 Can you sit with the story inside your own name for a moment?

🧡 If you go deeper on your own business name, will you find a new truth there or a clearer story on the value you’re bringing into the world?

Sometimes a name is just a name. And sometimes it’s the whole heart of the work.

Inspired to write and share by Shiageto Consulting 仕上砥sharpening stone for business. A finishing stone that brings the edge into its sharpest, truest form. A name that’s a philosophy, a methodology and a promise in one.