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Hey There Legend

Are you trying to grow something amazing? If you’ve landed here, chances are you’re looking for smart, no-fluff support to make your life that little bit easier. 

 

I’ve spent years navigating the wild world of business and marketing and I love to share stuff.  No boring corporate jargon. No gatekeeping. Just practical and slightly cheeky resources to help you grow and have more fun doing it.

 

Grab what you need, experiment wildly and I can't wait to see you  become unstoppable and wildly successful.

The view’s ahead, that’s where we’re headed.

40 year old woman with long blonde straight hair wearing jeans and a tank top. Her back is
woman with long blonde straight hair, wearing jeans and a tank top, with back to the camer

Struggling to get your team excited?

Struggling to create content that connects?

SURF FRAMEWORK

©2025 AMANDA JONES All Rights Reserved

WAVE FRAMEWORK

©2025 AMANDA JONES All Rights Reserved

You wouldn’t dream of launching a product or service without a marketing strategy, right? But what about marketing to the most important audience you have, your own team. I have designed the SURF* Framework. A blueprint to add internal marketing to your tool kit.

Struggling to create content that connects? With the WAVES framework, you’ll never run out of high-impact ideas again! Well you might. But with practice YOU will get better and will love finding and connecting with your people.

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a woman with long blonde hair wearing a baseball cap and studying a high heel shoe. remove

Struggling with your communication?

Struggling with your go-to solutions?

SBAR FRAMEWORK

Have you ever struggled to communicate or understand complex information clearly, concisely and quickly? I borrowed this framework from the healthcare industry. Developed to prevent critical communication errors, SBAR has proven invaluable across many industries, businesses and roles. Try it out!

HAMMER SYNDROME

Are You Solving Every Business Problem the Same Way? Psychologist Abraham Maslow wrote in 1966: "It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." Is your business stuck using the same solutions for every challenge?

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Struggling with loneliness?

Struggling with your repurpose strategy?

LIFE AS A SOLOPRENEUR

REPURPOSE 20 WAYS

Do we talk enough about this part of solopreneurship? The loneliness. The late nights with no one to bounce ideas off. The wins that feel a little smaller because there's no team to celebrate with. The doubts that creep in when people don't really get what you're building. It's real. And it’s heavy sometimes. Do we talk about it enough?

Make your content work harder so you don’t have to. You’re already juggling a million things, so why create content once and never use it ever again?

Repurposing content means taking what you’ve already created and reshaping it into different formats to reach more people with less time.

woman with long blonde hair with back to the camera wearing a black jacket, baseball cap a
2 women with their backs to us. one has long straight blonde hair. the other has long brow

Struggling with social media?

Which ones give you the Ick?

COSMIC DIGITAL DESTINY

DITCH AT WORK

Have you ever wondered why you're drawn to certain social platforms while avoiding others? Your star sign might have the answer! From Aries' fast-paced Twitter energy to Pisces' creative Reels expression, your cosmic DNA reveals your perfect social media match.

 

 

The language leaders use shapes culture, drives behaviour and signals what's truly valued. Outdated phrases don't just create "the ick.” The words and phrases we choose actively undermine the workplaces and communities we're trying to build.

BE PASSIONATE

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We believe in the power of love, compassion and kindness to bring us all together. We celebrate the incredible diversity of cultures, traditions and stories that make our world so meaningful. Let’s walk alongside each other with respect, understanding and a shared commitment to creating a future filled with  connection.

©2024 by JONES & SONS GROUP ABN 53 744 842 416

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