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Dr Victor G. ILIE, MBBS, FRACS (Urol) FRCS Fellowship Robotic Surgery and Rebecca Ilie founded Urology Care Tasmania. They are committed to identifying healthcare needs and surpassing expectations, through the delivery of modern and evidence-based comprehensive Urological Services for Tasmanians.
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When they called us . . .
Dr. Ilie and Rebecca Ilie, both dedicated health professionals, found themselves on the fast track to opening their first private practice—within just a few weeks.
With their unwavering passion for helping patients and their deep love for Tasmania, they knew what they wanted: a welcoming brand that felt both professional, warm and compassionate - wrapped around beautiful local imagery.
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They came to us with a vision and so we got to work.
First up was their logo, which needed to capture the essence of their practice—polished and distinctly Tasmanian.
We quickly moved on to registering their domain name, setting up a website, crafting thoughtful copy, designing inquiry forms and creating a suite of marketing postcards, business cards and outdoor signage to welcome new patients and network with other professionals.
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In about two weeks, everything was in place to support their opening.
Dr Ilie and Rebecca Ilie were clear and decisive in their feedback, knowing instantly what resonated and what didn’t, making every decision fast and focused.
Thanks to their clarity, we were able to deliver everything they needed with a dose of creative “TLC” that brought their brand to life in record time.
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Now, as they focus on expanding their practice, we’re taking a little breather alongside them. But we’re already excited for what comes next — and we’re ready to support them on their journey of caring for patients across Tasmania.
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The logo we decided on for Urology Care Tasmania has a clean, modern design that reflects a sense of professionalism and the founders focus on compassionate patient care.
Here’s a little breakdown - in case you need a dose of inspiration for your next idea:
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The logo is minimalistic, which conveys a sense of clarity and straightforwardness—qualities that are often reassuring in healthcare. The clean lines and lack of clutter communicate trustworthiness and professionalism.
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The inclusion of Tasmania establishes a strong local connection, which can foster trust with the community by positioning Urology Care Tasmania as a specialist that understands their patient's needs and the founders love of Tasmania.
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The circular design around Tasmania's shape gives the impression of protection, care and support, symbolising a holistic approach to patient well-being. The small gold dots add warmth and a touch of sophistication, subtly suggesting premium care.
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The font choice is modern and professional, reinforcing reliability and expertise. It’s readable and unadorned, which makes the brand feel approachable while still maintaining a clean feel appropriate for healthcare.
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The monochrome palette, accented by gold, provides a balance of professionalism (through the black) and warmth (through the gold), making the logo feel both trustworthy and compassionate.