If you’re relying only on social media to connect with your audience, you’re building your house on rented land.
 
Platforms change. Algorithms shift.
 
But your email list? That’s yours.
 
Email marketing is one of the most powerful and personal ways to build trust, share your expertise and actually make sales consistently.
 
For solopreneurs and small business owners, it’s a key piece of your owned media (just like your website or blog).
 
It works even when you're sleeping and it's often the highest converting channel when done right.
 
This guide will help you go from
 
“I know I should be doing this” to “I’ve got this!”
 
Let’s cover how to grow your list, what to send and how to keep it simple and manageable.