Your website is often the first place potential customers interact with your brand and your words (aka website copy) are doing the heavy lifting to connect, build trust and guide them to take action. Great copy isn’t about flashy slogans or big words.

Whether you’re DIY-ing your website using platforms like Wix, or Shopify, or working with a web designer to bring your vision to life, this guide helps you get your message right from the beginning.

Clear messaging = better results. Period.