A lead magnet is a valuable piece of content or offer that your ideal client wants enough to exchange their email address (or other contact info) for it.
 
It’s a key part of your owned media strategy, meaning it lives on your turf (like your website or email list), not on rented land like social media.
 
Whether it’s a checklist, eBook, quiz, guide, video, or free training, a good lead magnet builds trust, showcases your expertise and gently moves people one step closer to buying from you.
 
It’s especially powerful for solopreneurs and small businesses who want to grow their email list, start conversations and create more consistent sales opportunities without relying on algorithms or ads.
 
The best part?
 
You don’t need to overthink it.
 
Keep it simple.
 
Solve a problem.
 
Make it useful.
 
Top 6 tips for creating a great lead magnet:
 
Solves a specific or urgent problem
Can be consumed in 5–10 minutes
Delivers an immediate and tangible win
Naturally leads to your paid products and services
Shows your expertise without overwhelming people
Is something they'd happily pay for but don't have to