Use this to worksheet to map out the right mix of marketing channels for your next launch, promotion, or campaign.But first, know your goal for example launch a new service, get more leads, promote an event, build awareness or something else.
 
When you're running a business solo or with a small team, your time, energy and budget are limited and that's totally normal.
 
One of the biggest mistakes solopreneurs and small business owners make is trying to be everywhere at once: on every social platform, writing blog posts, running ads, pitching podcasts, sending emails, chasing PR... all at the same time.
 
It's a fast track to burnout and scattered results.
 
The truth is, you don’t need every channel. You just need the right ones for your business, audience and goals.
 
That’s why taking time to map out your campaign channels using the Owned, Earned, and Paid framework is so important. It helps you focus your efforts, get clear on what’s working and build sustainable momentum.
 
Instead of throwing spaghetti at the wall, you're being strategic, which means you can track what’s driving results and what’s draining your time.
 
Once you’ve tested a few strong channels, you can build from there.
 
Check in regularly, like monthly or quarterly works well to review what’s working based on your goals, bandwidth and resources. As your business evolves, your channel mix can evolve too but always with intention, not overwhelm.
 
The smart move isn’t doing everything, it’s doing the right things consistently.