Ideal Client Profiles (ICPs) help you focus your message, your offers and your energy on the people who are most likely to love what you do and pay you for it.
 
Instead of trying to market to "everyone," a well-crafted ICP lets you connect with the right people in a way that feels personal, relevant and compelling.
 
It helps you speak your audience’s language, create offers that solve their real problems and build trust faster. ICPs also make decisions easier, from pricing to content strategy to where you show up online.
 
But here's the thing: your ideal client can evolve, especially if your business is growing or shifting direction. That’s why it's a great idea to revisit your ICP at least every 6–12 months, or anytime you notice a shift in who’s buying, what they’re asking for, or how they find you. A quick check-in keeps your marketing sharp, your offers relevant and your growth aligned with the people you actually want to work with.
 
This worksheet is designed to help you build deep, useful profiles of your dream clients. The kind you actually want to work with again and again.
 
It works best when you think beyond demographics and tap into mindset, values and buying behaviour.