Hey, before you jump in and start filling out this Brand Messaging on a Page, here’s what you need to know. This isn’t about being fancy, writing “correctly” or overthinking it. It’s about getting clear for yourself and your customers, so that your marketing feels like you (and not a corporate robot). The more honest and human you are here, the better your brand will connect.
 
Take a moment, make a coffee (or pour a wine) and let’s get set up right. Why Each Step Matters:
 
What do you really do? Clarity is kind.
 
This step cuts through the fluff. It forces you to say, in plain language, who you help, what you help them do, and why that matters. If you can’t say it simply, your clients won’t get it either. Nail this, and your elevator pitch, bio, and website intro will suddenly click.
 
What makes you different? Differentiation is how you survive (and thrive).
 
There are a thousand others who “do what you do.” But no one does it like you. This step is about digging into your perspective, your values, and the little things clients love about working with you. It’s the good stuff that helps people choose you over the next tab they open.
 
Who are you really here for? You’re not for everyone and that’s a strength.
 
This step helps you zone in on your ideal clients, the ones who light you up and get the best results from what you offer. When you know their pain points, priorities and secret wishes, your marketing becomes magnetic.
 
Your brand voice? Your vibe attracts your tribe.
 
This is how your brand feels in words. It sets the tone for your website, emails, social posts, even how you speak on a podcast. When your voice is consistent, you build trust, faster. This step helps you sound like you, not a template.