If you’re here, chances are you’ve been running fast. Maybe a little too fast. Somewhere in the blur, your marketing strategy starts living in the back of your head, more vague good intentions than an actual plan.
 
This guide is your pause button.
 
Before you map the next 12 months, you need to plant your feet and get clear on two things:
 
Where you’re really standing right now.
Not the wishful thinking version but the honest snapshot of what’s working and what’s quietly wasting your time or money.
Where you actually want to be.
Not just more busy. But intentional, strategic and excited about the direction you’re heading.
 
The future doesn’t arrive by accident. It’s imagined. Built. One clear move at a time. This roadmap gives you a structure to do exactly that. You’ll move through four stages:
 
A: HERE Take stock of your reality. Money, team, numbers, gaps. Know your starting line.
 
B: THERE Define what winning looks like 12 months from now. Get it out of your head and onto paper.
 
C: WHAT Identify the 1–3 game-changing moves that will actually shift the dial.
 
D: HOW Turn strategy into sweat and structure your actions so they stick.
 
This is not a cookie-cutter plan. It’s your strategy, in your words, shaped by your vision. Whether you use it to DIY your year, brief a team or give your marketing a serious glow-up, this tool will give you clarity and direction.